When I first thought about IWalComm, a lot of questions came to mind. What defines Waldorf? Which colours and letters are connected with this kind of education? Is Waldorf seen the same way into different communities? What means to communicate inside a school? What differs from individual communication to group communication?
All the answers to these and other questions where relevant to develop the logo.
So, as my first blog post, I would like to explain to you all the ideas behind the logo and how it intends to communicate the bases of this page.
Then, let’s start by the beginning.
Obviously standing for International, also have a connection with the digital world we live (iPhone, iPads, iMotion…).
And let’s not forget about the fourth body who makes us unique: the I, our individuality.
This stands for Waldorf, which is how Rudolf Steiner´s pedagogy is known worldwide.
The pinkish gradation colour reminds the warmth and the smoothness of this education, as the walls of a Kindergarten or Pre-school classroom.
I decided to keep the two “m” as it is written in English because there are two definitions for this part: Community and Communication.
The brown tones of each letter are connected to the wood materials used to build toys, furniture and even buildings. Four different colours related to four developmental stages until the complete formation of individuality.
Sound like” I Welcome” and that is the message this blog wants to send. “I welcome you to be part of this collective construction”
Light yellow rays from “a”
These are the symbol of the communication from communities and individuals that cross barriers (“l”) to reach a place (“C”) that will spread it to the World (“o”).
Dark yellow rays coming from the world straight towards the “a”
The answer that other communities give to the first communication passing through the site (“C”) that directs it back to the first one.
The letter “o”, the bird that has the World in its eyes.
The bird, symbol of freedom, not only sees the world from above and sings about it everywhere but also have a whole world inside his eye. So this main symbol of the logo is the imagery of our exterior and interior worlds and how we communicate with them.
International Waldorf Community´s Communication
The handwritten font in white colour refers to the movement and fluidity of clear and transparent communication.
After understanding the bases of this work, I hope you feel the impulse to co-create it with me and with all Waldorf Communities spread on Earth.
Love and Gratitude,
Juliana Troll Trujillo